Each use case names the buyer, the question, a representative prompt, and the evidence retained after the scan. Prompts are examples of shape, not results.
B2B supplier and vendor discovery
B2B teams whose buyers ask an AI engine for a shortlist before they search
Which suppliers does an engine name when a buyer describes our category and never types our brand?
Example promptWhich companies provide industrial water treatment services for manufacturers in Charlotte?
Evidence retained. The full answer text, the engine that produced it, the date, every competitor named ahead of you, and each source the engine cited.
How measurement works
ChatGPT recommendation tracking
Brands that want to know whether ChatGPT recommends them, a competitor, or nobody
Is our brand named in the answer, where in the answer, and which sources were cited?
Example promptWho should I hire for fractional CFO services for a Series A startup?
Evidence retained. Each ChatGPT response is stored on its own, scored on mention, prominence, cited sources, and sentiment, and kept so the same prompt can be rerun later.
Prompt intelligence
Google AI Overviews and AI Mode tracking
Teams losing classic search clicks to AI-generated answers
When Google answers the question directly, are we inside the answer or only below it?
Example promptBest accounting software for a small construction business
Evidence retained. AI Overviews and AI Mode are tracked as separate engines, each with its own retained answer text and cited source list.
How measurement works
D2C product discovery evidence
Direct-to-consumer and ecommerce brands competing against marketplaces in AI answers
When a shopper describes the product instead of naming a brand, which products get named?
Example promptWhat is a good refillable cleaning product subscription that ships to the UK?
Evidence retained. Product and category answers are retained with the retailer or marketplace the engine cited, so you can see whether it linked to you or to a reseller.
D2C AI visibility
City and national measurement side by side
Businesses serving one city that also compete in a national category
Does the engine answer differently when the question names our city?
Example promptWho are the best immigration lawyers in Boston?
Evidence retained. City-qualified and national prompts are stored as separate records. A result in one market is never averaged into or credited to another.
Published city markets
Agency reporting across client accounts
Agencies that need to show a client what changed and why
What did we publish, and did the answers move afterwards?
Example promptWhich marketing agency in Austin handles AI search optimization?
Evidence retained. Every scan is retained, so the before state, the published change, and the after state are separate records a client can inspect.
Agency workflow